Imagine having a favorite meal and then committing to it for almost two years! That’s exactly what Dillon Wareham did with his Chipotle obsession.
After eating there for a staggering 624 consecutive days, even the employees at his regular spot were left in awe.
The internet is abuzz, with many admiring his dedication while others are left scratching their heads. Why Chipotle? What does he order? And has he ever gotten tired of it? Let’s dig in!
624 days
TikTok user Dillon Wareham loves Chipotle—a lot! He’s eaten there every day for over 600 days and isn’t stopping yet; his goal is 1,000 straight days of Chipotle meals.
In a video with a caption “It’s so funny when a new employee at Chipotle meet me for the first time. The pure shock they get when they find out. I’ve been eating here for 624 days” that’s been watched over 1 million times, he shares a funny moment:
The Cost
His journey, which he shares on TikTok, involves ordering a specific burrito bowl style and has seen him spend an estimated $6,062.25 by the 514-day mark, averaging around $11.79 per day.
Wareham has managed to sustain this endeavor by paying, utilizing points for free bowls, receiving gift cards from the company, and even winning 52 free bowls. His motivation is a genuine appreciation for Chipotle and an aspiration to become a full-time social media content creator.
Health & Customization at Chipotle
Wareham’s dedication to eating at Chipotle daily might raise eyebrows, considering the health aspects of fast-casual dining. However, Chipotle, with its transparent listing of 53 ingredients used in its menu items, allows customers to make informed choices about their meals.
Despite potential concerns about sodium levels, with a flour tortilla containing about 600 milligrams and meat options ranging from 310-560 milligrams, the chain provides comparatively healthier options than other fast-food alternatives.
The build-your-own model enables customers to customize their meals, ensuring they can align their choices with their dietary preferences and health goals, whether it be a calorie-laden burrito bowl or a lighter, salad-like option. This transparency and customization might be a factor in why Wareham and many others find Chipotle a viable daily dining option.
Chipotle’s Pricing in the Fast-Casual Dining Landscape
Chipotle, positioned in the fast-casual dining sector, offers a range of prices that can potentially accommodate daily dining, especially when compared to other dining options. The chain allows customers to customize their meals, which can also mean adjusting the cost of their order according to their budget.
While some items on the menu, like their queso, might be considered pricier, the build-your-own model enables customers to control their spending to a certain extent.
However, considering the average cost per meal, even with the strategic use of loyalty points and occasional free bowls, the feasibility of eating at Chipotle every day may still be a financial stretch for many individuals, despite Wareham’s impressive streak.
This brings to light an interesting discussion about the affordability and value proposition of fast-casual restaurants like Chipotle in daily dining.
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Sources
- usatoday.com/story/life/food-dining/2023/01/16/is-chipotle-healthy/10435662002/
- mashed.com/929920/new-study-reveals-chipotle-is-cheaper-than-most-even-after-price-hikes/
- tastingtable.com/931547/new-data-reveals-chipotle-is-10-cheaper-than-its-competitors/
- glamour.com/story/is-chipotle-healthy
This article was produced and syndicated by Viral Chatter. It was inspired by this video:
@dillonwarehamIt’s so funny when a new employee at chipotle meet me for the first time. The pure shock they get when they find out. I’ve been eating here for 624 days.♬ original sound – Dillon Wareham
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